James Wellbeloved naturally supports your pet's health with natural ingredients. They have been making healthy, complete and balanced dog food since 1992. They believe that the foundation of good health can be found in nature and a hypoallergenic diet, so their food excludes common allergens and has no artificial flavours, colours or antioxidants.

James Wellbeloved have taken a handful of nature's nourishing ingredients and combined them with sustainably sourced fish, creating predominantly ocean white fish dog food. Then, using all their knowledge and experience, James Wellbeloved have added all the vitamins and minerals your pet needs to stay happy, healthy and full of life.